Project Description

This was a relatively small project for an electronic and gadgets retail outlet which we accepted since the client wanted more than just optimal layout for the display and experience zone. They asked for a distinctive and powerful design that would in itself be an attraction for customers.

Given the size of the space our focus was on incorporating design elements and graphics that would enhance a feel for spaciousness. We also wanted to avoid the oppressive atmosphere that such electoral outlets with relentless display of gadgets normally have. Display stands and counters together with meticulously selected lighting elements and colour provided a sense of the range of products without customers feeling overwhelmed or intimidated. The floor planning optimizes customer walk-through experience and an experience zone was included to improve active engagement with the products.

The result was a highly distinctive retail space that allows customers to browse and review products at their leisure. The combination together with experience zone has resulted in increased footfalls and sales. For those into sound and vision equipment, this has become a destination store.