Project Description

The New World (TNW) is a retail business set up by a young entrepreneur who asked HCPID to design the retail space appropriate for it brand position. We developed a design concept with a restrained palette of colors and materials against a neutral background that complemented the TNW Brand. Our design focus was primarily on cost effective, unfussy and efficient display systems. These were custom designed using stainless steel, wire glass and wood characterized by clean lines and geometry. This helped us achieve a visually clean environment in which displayed products would stand out. To minimize electricity usage, natural light was used wherever available, with supporting utilitarian and flexible artificial lighting systems. The finer details of color selection, configuration of interior elements and positioning of utilities are determined by space usage. The treatment of the facade bold and yet minimal which reflects the interiors. The design language connects both the architectural and interior elements to render a holistically retail experience. The display and lighting systems are both a subtle combination of economy and style.